Online presence is must for every business man. But not everything is about business, sometimes the purpose is to gain popularity, build brand, invite for any events and on and on. Why should artists step back when everybody even 12 year old can have their own blog. But can artists start building website for artists by using blog? It’s way too difficult but not impossible
Just imagine how does art events occur, they are conducted in an excellent location, every tiny detail is kept into consideration such as lighting effects, darkness, wall colors etc. The reason is to give natural look to artist’s artwork. Similarly a website for artists must incorporate design and style that can present the same concept. Now artist do not have to do all the stuff like purchasing a website domain to sell art online and fall into the complexities of hosting issues.
They can join hundreds of top online art galleries. Many are free and many are paid. The matter of fact is that if the website for artists is designed poorly, it will not only affect their sales but it will put a strong negative effect of their name. Below are the essential advanced elements that should be incorporated on artist websites to make it effective.
Buy and Sell Art Online
Let customers buy or sell artwork, not just buy and buy. Bringing more artists to your website bring more audience. The result is that artist gets more popularity. This option applies to those artists who are more interested to open an online art gallery or artwork marketplace.
Home Page features:
Typical websites feature lot of products and services on home page. This approach does not work on artist websites. See below the image which highlights the most effective design layout.
Categorize Art (Layered Navigation):
Website must have layered navigation feature where visitors will be able to filter out artwork such as oil painting, fine arts, and sculptures within any country. This will also include color options and any filter that can be applied to artwork.
Payment Method (Adaptive PayPal):
PayPal have introduced a wonderful method by which artist can attract more audience on their websites. This method is called Adaptive Payments. This method is used to split payments received from customer which are then automatically transferred to each recipient. An example could be artist marketplace, say you have a website and you are giving opportunity to another artist so that he can use your platform to sell his artwork.
If a customer buys his painting from your website, you will obtain your share from the sale and transfer rest of the amount to the owner. You can use adaptive payments to setup parallel or chained payments. (You can read more information about adaptive payments here)
Buyer and Seller Feedback:
Websites for artist should have this functionality where buyer after purchasing artwork will be able to communicate directly to artist from their account sections.
Ratings and Testimonials:
This feature tells audience the worth of artwork as considered by customers who purchase them.
Give artist a full control over their profile so that they do not require a separate profile. This includes custom URL, portfolio, resume, personal information, and policies etc.
And as obvious artists or online art galleries should be able to package the stuff to customer safely. The design and layout incredibly boost the site progress. Below is one of the website themes that you can easily use to build artist website or marketplace.
[ Guest Post by Carolina Gilbert]